The Child Care Center Business Plan Workbook Page 13

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MARKETING
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Describe your services
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What do you offer and to whom?
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Do you offer any special services that may not be offered elsewhere?
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Describe the target market for you facility
•
Who will be served?
◊
Identify your location
•
Where is your facility located?
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Has is met local and state inspections and zoning requirements?
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Does it accommodate special needs?
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What features about your site are desirable for child care and families?
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Pricing strategies
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How will fees be determined?
•
Will there be late fees, paid holidays and vacations, sick days, etc.?
•
Will you charge for special services, i.e., transportation?
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Promotional strategies
•
How will you reach your customers?
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What advertising methods will you use?
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13

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