The Child Care Center Business Plan Workbook Page 7
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17BUSINESS INTRODUCTION
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Provide a history and description of the business
•
How and why did you enter the child care field?
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Mission statement
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Who are you and what do you do?
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What services do you offer?
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Who do you serve?
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Research market feasibility
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Is there a need for child care in the area where you business will be located?
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How much of a need is there and how much of it will you serve?
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Competition
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Who are your competition?
•
What services do they offer; what are their strengths and weaknesses?
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Are they a threat to your business?
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Industry trends
•
What does the child care industry itself look like at this time: is it stable or
declining?
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Potential market
•
Given what’s know about the above issues, what is the potential demand/need
for your facility?
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