Interactive Product Manager
2014 - Present
Hitcents, Inc. Los Angeles, CA
+ Manage agile development teams to ensure project deliverables, milestones and deadlines are met on
time and under budget.
+ Track, identify, and execute against acquisition, retention, user behavior, lifetime value, and other key
performance indicators using third party solutions such as in Flurry, App Annie, Chartboost, Facebook
Insights, AdColony, and Upsight.
+ Manage mobile ad networks that drive more than 1 million monthly clicks for user acquisition and cross-
+ Increase day to day user retention rates by 15% through strategically planned notiﬁcations, limited-time
offers for in-app content and quality gameplay mechanics.
+ Administer, conﬁgure, localize and submit apps via iTunes, Google Play, Steam, and Amazon dev portals.
+ Conduct playtesting and focus group sessions to identify potential oversights in user experience, game
loops, conversion and user retention.
+ Utilize segmentation and conversion funnels to generate actionable insights and make data-driven
+ Oversee customer-facing messaging including metadata and creative in ads, YouTube, App Stores, etc.
2011 - 2014
Moonshark, Inc. Los Angeles, CA (Hitcents acquired Moonshark in August 2014)
+ Launched and produced over 10 chart-topping mobile titles including Route Z on iOS and Android, which
garnered +600K downloads; Patrick Kane’s Hockey Classic which achieved +100K downloads and
ranked #1 Sports Game; and DancePad, released in partnership with pop icon Jennifer Lopez, earning
+1M downloads, #1 Music Game, #2 Free Game, and #3 Free App.
+ Developed and maintained the vision, scope, schedule, and resource plan for all Moonshark titles.
+ Spearheaded developer discovery and outreach, owning and managing a network of over 200
independent development studios.
+ Established and designed Moonshark's corporate identity, logos, app icons, graphical user interfaces,
social media pages, websites, presentations and advertisements.
+ Proactively communicated potential project completion risks and proposed forward-thinking solutions and
scenarios to CEO, stakeholders, clients and development teams.
+ Devised and coordinated press events, interviews, and on-site demonstrations with various publications to
showcase Moonshark games and apps.
+ Managed quality assurance across all projects, cataloging issues and reporting ﬁndings to developers via
project management tools such as GitHub, Mantis, AtTask and Basecamp.
+ Distributed test builds locally and via over-the-air platforms to external testing teams and key partners.
+ Implemented standard SEO techniques and practices across Moonshark apps and website, utilizing
keywords, meta tags, hierarchy, etc. to promote organic visibility and discoverability.
+ Produced and distributed a digital newsletter identifying new mobile apps and trends.
Freelance Designer / Developer
2004 - 2014
Freelance, Los Angeles, CA
+ Design and develop unique dynamic web applications, user interfaces, and collateral materials.
+ Provide design direction, concepts, usability, graphic design, style sheets, creative briefs, image choices,
and content for each project.
Create all graphics, animations, color schemes, etc. for attractive, easy to navigate user interfaces and
+ Maintain, test, and hand code new and existing websites and applications.
+ Create vector logos and custom graphics that meet client speciﬁcations.
+ Effectively telecommunicate with clients and provide consistent feedback.