Cv Sample Interactive Product Manager
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1
2KoreyJones
805.206.7646
WORK EXPERIENCE
Interactive Product Manager
2014 - Present
Hitcents, Inc. Los Angeles, CA
+ Manage agile development teams to ensure project deliverables, milestones and deadlines are met on
time and under budget.
+ Track, identify, and execute against acquisition, retention, user behavior, lifetime value, and other key
performance indicators using third party solutions such as in Flurry, App Annie, Chartboost, Facebook
Insights, AdColony, and Upsight.
+ Manage mobile ad networks that drive more than 1 million monthly clicks for user acquisition and cross-
promotion.
+ Increase day to day user retention rates by 15% through strategically planned notifications, limited-time
offers for in-app content and quality gameplay mechanics.
+ Administer, configure, localize and submit apps via iTunes, Google Play, Steam, and Amazon dev portals.
+ Conduct playtesting and focus group sessions to identify potential oversights in user experience, game
loops, conversion and user retention.
+ Utilize segmentation and conversion funnels to generate actionable insights and make data-driven
decisions.
+ Oversee customer-facing messaging including metadata and creative in ads, YouTube, App Stores, etc.
Producer
2011 - 2014
Moonshark, Inc. Los Angeles, CA (Hitcents acquired Moonshark in August 2014)
+ Launched and produced over 10 chart-topping mobile titles including Route Z on iOS and Android, which
garnered +600K downloads; Patrick Kane’s Hockey Classic which achieved +100K downloads and
ranked #1 Sports Game; and DancePad, released in partnership with pop icon Jennifer Lopez, earning
+1M downloads, #1 Music Game, #2 Free Game, and #3 Free App.
+ Developed and maintained the vision, scope, schedule, and resource plan for all Moonshark titles.
+ Spearheaded developer discovery and outreach, owning and managing a network of over 200
independent development studios.
+ Established and designed Moonshark's corporate identity, logos, app icons, graphical user interfaces,
social media pages, websites, presentations and advertisements.
+ Proactively communicated potential project completion risks and proposed forward-thinking solutions and
scenarios to CEO, stakeholders, clients and development teams.
+ Devised and coordinated press events, interviews, and on-site demonstrations with various publications to
showcase Moonshark games and apps.
+ Managed quality assurance across all projects, cataloging issues and reporting findings to developers via
project management tools such as GitHub, Mantis, AtTask and Basecamp.
+ Distributed test builds locally and via over-the-air platforms to external testing teams and key partners.
+ Implemented standard SEO techniques and practices across Moonshark apps and website, utilizing
keywords, meta tags, hierarchy, etc. to promote organic visibility and discoverability.
+ Produced and distributed a digital newsletter identifying new mobile apps and trends.
Freelance Designer / Developer
2004 - 2014
Freelance, Los Angeles, CA
+ Design and develop unique dynamic web applications, user interfaces, and collateral materials.
+ Provide design direction, concepts, usability, graphic design, style sheets, creative briefs, image choices,
and content for each project.
+
Create all graphics, animations, color schemes, etc. for attractive, easy to navigate user interfaces and
websites.
+ Maintain, test, and hand code new and existing websites and applications.
+ Create vector logos and custom graphics that meet client specifications.
+ Effectively telecommunicate with clients and provide consistent feedback.
KoreyJones
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