Sample Swot Analysis Template Page 2
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We have recently focused on a diversification strategy which has a cost to implement.
Action: Focus on cost and resource synergies and ensure that all diversified products
have a strong benefit to the organization as a whole.
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We are at risk if we lose one or more of our top 5 accounts.
Action: We need to build new business, new markets and new services to mitigate
that risk. We also need to ensure satisfied existing accounts.
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We have too many price levels (for volume purchases).
Action: Conduct a
pricing strategy
review. Reduce the price levels to better fit the
market and the products and services.
Macroenvironment or external environment (include an industry analysis): encompasses
external factors. The purpose of this section is to identify opportunities and threats to the
organization.
Threats and Opportunities are external to the organization. We can do little to impact them –
they are not controllable by the business – but we can manage our way around threats and
manage to leverage opportunities.
Significant External Impacts on Output and Growth
The global economy can have a significant impact on the business, our markets and our
customers. Track economic indicators regularly and watch out for a 'free falling' economy,
the size and depth of the problem, and the reach across all markets.
Opportunities
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New products and/or services expansion; look for low cost opportunities and ones that
leverage our capabilities;
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Partnerships or alliances with other businesses – growing the business by partnering
on specific work (for example, submitting
RFP proposals
jointly);
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Growth potential of two new customers (30% increase projected for next 2 years);
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Opportunity for growth in under-represented geographic markets;
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Opportunity for growth in new locations;
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Cost of marketing is less in this digital age: capitalize on the lowered cost with a
stronger program.
Threats
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Industry strength or weakness: impact of technology/digital age and the adjustment
needed within the industry;
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Impact of global economy on local business;
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Foreign currency exchange rate variation: for example, the US/Canadian dollar;
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Unsustainable competitive actions and reactions that force a response. For example,
new entrants into the market; competitors with lower cost structure and/or lower price
structures; competitors with more products and services (a broader range can be more
competitive); competitors with a very focused niche (can become the best);
competitors who don’t make ‘smart’ decisions and disrupt the market.
A common attribute of profit leaders among large, medium and small firms is to build a very
focused business strategy. One of our key growth strategies is to target growing markets to
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Parent category: Business