Swot Analysis Template Page 5

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Workforce Planning Tool Kit
SWOT Analysis Examples
Starbucks SWOT Analysis
Strengths
Weaknesses
Starbucks has a reputation for new product
Starbucks Corporation is a very profitable
development and creativity. However, they
organization, earning in excess of $600 million
remain vulnerable to the possibility that their
in 2004.
innovation may falter over time.
It is a global coffee brand built upon a
The organization has a strong presence in
reputation for fine products and services.
the United States of America. It is often
Starbucks was one of the Fortune Top 100
argued that they need to look for a portfolio of
Companies to Work For in 2005. The company
countries, in order to spread business risk.
is a respected employer that values its
The organization is dependant on a main
workforce.
competitive advantage, the retail of coffee.
The organization has strong ethical values and
This could make them slow to diversify into
an ethical mission statement.
other sectors should the need arise.
Opportunities
Threats
Starbucks are very good at taking advantage of
opportunties.
In 2004 the company created a CD-burning
service in their Santa Monica (California USA)
Who knows if the market for coffee will grow
cafe with Hewlett Packard, where customers
and stay in favour with customers, or whether
create their own music CD.
another type of beverage or leisure activity
will replace coffee in the future?
New products and services that can be retailed
in their cafes, such as Fair Trade products.
Starbucks are exposed to rises in the cost of
coffee and dairy products.
The company has the opportunity to expand its
global operations. New markets for coffee such
Since its conception in Pike Place Market,
as India and the Pacific Rim nations are
Seattle in 1971, Starbucks' success has lead
beginning to emerge.
to the market entry of many competitors and
copy cat brands that pose potential threats.
Co-branding with other manufacturers of food
and drink, and brand franchising to
manufacturers of other goods and services both
have potential.
Disclaimer: This case study has been compiled from information freely available from public
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sources. It is intended to be used as an example for educational purposes only.
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