Social Media Strategy Worksheet Template Page 2

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Local History Services | Minnesota Historical Society
July 23, 2015
This worksheet is intended to help local history organizations establish their presence on the web.
Of the above audiences, please indicate which is the primary – the one that is anticipated to visit the site
the most.
FUNCTIONALITY
Complete the following tables about the functionality of the site.
Who will be responsible?
SOCIAL MEDIA TOOLS
What tool/s are you interested in using?
Types
Blog
Facebook
Flickr
Twitter
YouTube Video
LinkedIn
e-Newsletter
Other
VIDEO/AUDIO (SKIP THIS SECTION IF THIS FUNCTIONALITY IS NOT NEEDED)
Will Video/audio be used in the social media, for sites like YouTube, TeacherTube, and Facebook? Will this
be outsourced (to whom) or created in-house (what software)?
What media format/s will the video be in?
page 2

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