Sample Marketing Plan Template Page 2
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Sample Marketing Plan
Table of Contents
Page
Executive Summary
4
History & Current Status
4
Progress To Date
4
Situational Analysis
5
Existing Customers
5
Industry Summary
5
Future Scenarios
6
Environmental Influences
6
Product / Service Description
6
Competition Assessment
7
Competitive Analysis
7
SWOT Analysis
7
Marketing Strategy
9
Mission
9
Vision
9
Profile of Target Markets
10
Customers & Potential Customers
10
Marketing Strategies
11
Marketing Mix
12
Services
12
Pricing Strategy
12
Place
12
Promotional Activities
13
Management & Administration
15
Management
15
Implementation
15
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Parent category: Business