Sample Marketing Plan Template (Page 6 of 9) in pdf

Sample Marketing Plan Template Page 6

(Insert your company name here)

Sample Marketing Plan

Future Scenarios

Where do you see your market in the next 6 months, 1 year, 3 years etc?

Environmental Influences

What are the environmental influences that affect your industry and your

product/service?

Economic (exchange rate, inflation rates)

Government (new legislation)

Technological (advances)

Social (trends)

Geographic (locations)

Product/Service Description

This portion of the marketing plan is set aside for you to describe what it is

that you sell or offer. Do not get too involved in technical issues at this point

in time - these finer points can be placed in an appendix for the reader to

digest at a later date.

 What is it exactly that you sell?

 Do you sell a broad range of products or services, or a more focused and

narrow range?

 What advantages does your product or service have over its competitors

and what needs/wants do they meet for your target market.

your

Discuss why the target market(s) selected are attracted to

business and

perhaps not to others. Is this a niche which has naturally occurred in the

marketplace or one that has be artificially created?

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Sample Marketing Plan Template Page 6