Marketing Plan: Company Name - Year
QUESTION
ANSWER
1) Objectives
What are the specific goals of your
business this year?
2) Your Product/Service
What product or service do you offer?
3) Customers
Who buys (or should buy) your
product? What do they need it for?
4) Competitors
Who are your top competitors and what
are their strengths?
5) Positioning
Given your competition, what makes
your business great and unique to
customers?
6) Pricing
How will you price your product?
7) Sales & Support
How and where will you sell and
service the product?
8) Promotion
How will people find out about you and
your product?
9) Budget
How much money do you have to
promote the product?
10) Action Plan
What will you do and when to sell and
promote your product?
World Simplest Marketing Plan Template
2012