Swot Analysis Template (Page 2 of 7) in pdf

Swot Analysis Template Page 2

In SWOT, opportunities and threats are external factors.

An opportunity could be:

A developing market such as the Internet.

Mergers, joint ventures or strategic alliances.

Moving into new market segments that offer improved profits.

A new international market.

A market vacated by an ineffective competitor.

A threat could be:

A new competitor in your home market.

Price wars with competitors.

A competitor has a new, innovative product or service.

Competitors have superior access to channels of distribution.

Taxation is introduced on your product or service.

A word of caution, SWOT analysis can be very subjective. Do not rely on SWOT too much. Two people

rarely come-up with the same final version of SWOT.

Simple Rules for Successful SWOT Analysis

Be realistic about the strengths and weaknesses of your organization when conducting SWOT

analysis.

SWOT analysis should distinguish between where your organization is today, and where it could be in

the future.

SWOT should always be specific. Avoid grey areas.

Always apply SWOT in relation to your competition i.e. better than or worse than your competition.

Keep your SWOT short and simple. Avoid complexity and over analysis

SWOT is subjective.

Once key issues have been identified with your SWOT analysis, they feed into marketing

objectives.

Swot Analysis Template Page 2