Swot Analysis Template (Page 5 of 7) in pdf

SWOT Analysis - Exercise

Highly Brill Leisure Center

Highly Brill Leisure Center has hired you to help them with their marketing decision

making. Using the form provided, perform a SWOT analysis on Highly Brill Leisure Center,

based upon the following issues:

The Center is located within a two-minute walk of the main bus station, and is a

fifteen-minute ride away from the local railway station.

There is a competition standard swimming pool; although it has no wave machines or

whirlpool equipment as do competing local facilities.

It is located next to one of the largest shopping centers in Britain.

It is one of the oldest centers in the area and needs some cosmetic attention.

Due to an increase in disposable income over the last six years, local residents have

more money to spend on leisure activities.

There has been a substantial decrease in the birth rate over the last ten years.

In general people are living longer and there are more local residents aged over

fifty-five now than ever before.

After a heated argument with the manager of a competing leisure center, the

leader of a respected local scuba club is looking for a new venue.

The local authority is considering privatizing all local leisure centers by the year

2010.

10. Press releases have just been issued to confirm that Highly Brill Leisure Center is

the first center in the area to be awarded quality assurance standard BS EN ISO

9002.

11. A private joke between staff states that if you want a day-off from work that you

should order a curry from the Center's canteen, which has never made a profit.

12. The Center has been offered the latest sporting craze.

13. Highly Brill Leisure Center has received a grant to fit special ramps and changing

rooms to accommodate the local disabled.

14. It is widely acknowledged that Highly Brill has the best-trained and most

respected staff of all of the centers in the locality

Swot Analysis Template Page 5