Swot Analysis Template (Page 7 of 7) in pdf

SWOT Analysis Template: State what you are assessing here. Please note that these criteria examples relate to assessing a new business venture or proposition. Many listed criteria

can apply to other quadrants, and the examples are not exhaustive. You should identify and use any other criteria that are appropriate to your situation.

Criteria Examples

Strengths

Weaknesses

Advantages of proposition?

Disadvantages of proposition?

Capabilities?

Gaps in capabilities?

Competitive advantages?

Lack of competitive strength?

USP's (unique selling points)?

Reputation, presence and

Resources, Assets, People?

reach?

Experience, knowledge, data?

Financials?

Financial reserves, likely returns?

Own known vulnerabilities?

Marketing - reach, distribution,

Timescales, deadlines and

awareness?

pressures?

Innovative aspects?

Cash flow, start-up cash-drain?

Location and geographical?

Continuity, supply chain

Price, value, quality?

robustness?

Accreditations, qualifications,

Effects on core activities,

certifications?

distraction?

Processes, systems, IT,

Reliability of data, plan

communications?

predictability?

Cultural, attitudinal, behavioural?

Morale, commitment,

Management cover, succession?

leadership?

Philosophy and values?

Accreditations, etc?

Processes and systems, etc?

Management cover,

succession?

Criteria Examples

Opportunities

Threats

Political effects?

Market developments?

Legislative effects?

Competitors' vulnerabilities?

Environmental effects?

Industry or lifestyle trends?

IT developments?

Technology development and

Competitor intentions -

innovation?

various?

Global influences?

Market demand?

New markets, vertical, horizontal?

New technologies, services,

Niche target markets?

ideas?

Geographical, export, import?

Vital contracts and partners?

New USP's?

Tactics: eg, surprise, major

Sustaining internal capabilities?

contracts?

Obstacles faced?

Business and product

Insurmountable weaknesses?

development?

Loss of key staff?

Information and research?

Sustainable financial backing?

Partnerships, agencies,

Economy - home, abroad?

distribution?

Seasonality, weather effects?

Volumes, production, economies?

Seasonal, weather, fashion

influences?

Swot Analysis Template Page 7

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