Swot Analysis Template - Colored

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SWOT Analysis Template
SWOT Analysis Template
State what you are assessing here _______________________________________________________________________________________________
(This particular example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own
SWOT situation.)
Criteria examples
Criteria examples
Strengths
Weaknesses
Advantages of proposition
Disadvantages of proposition
Capabilities
Gaps in capabilities
Competitive advantages
Lack of competitive strength
USP's (unique selling points)
Reputation, presence and reach
Resources, Assets, People
Financials
Experience, knowledge, data
Own known vulnerabilities
Financial reserves, likely returns
Timescales, deadlines and
Marketing - reach, distribution,
pressures
awareness
Cash flow, start-up cash-drain
Innovative aspects
Continuity, supply chain
Location and geographical
robustness
Price, value, quality
Effects on core activities,
Accreditations, qualifications,
distraction
certifications
Reliability of data, plan
Processes, systems, IT,
predictability
communications
Morale, commitment, leadership
Accreditations etc
Criteria examples
Opportunities
Threats
Criteria examples
Market developments
Political effects
Competitors' vulnerabilities
Legislative effects
Industry or lifestyle trends
Environmental effects
Technology development and
IT developments
innovation
Competitor intentions - various
Global influences
Market demand
New markets, vertical, horizontal
New technologies, services, ideas
Niche target markets
Vital contracts and partners
Geographical, export, import
Sustaining internal capabilities
New USP's
Obstacles faced
Tactics: eg, surprise, major
Insurmountable weaknesses
contracts
Loss of key staff
Business and product
Sustainable financial backing
development
Economy - home, abroad
Information and research
Seasonality, weather effects
Partnerships, agencies,

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