Strengths, Weaknesses, Opportunities, and Threats Analysis
Strengths
My Company
Competitor 1
Competitor 2
Competitor 3
What are your business
advantages?
What are your core
competencies?
Where are you making the most
money?
What are you doing well?
Weaknesses
What areas are you avoiding?
Where do you lack resources?
What are you doing poorly?
Where are you losing money?
What needs improvement?
Opportunities
Any beneficial trends?
Niches that competitors are
missing?