Business Plan Template (Page 3 of 6) in pdf

Monitoring and Evaluation Tools: To ensure that we accomplish our plans and remain

committed to our objectives, we will:

Monitor our progress against the new chapter business metrics on a quarterly basis

Review our business plan at each board meeting to ensure progress against our

objectives and action items

Review our budget at each board meeting

Do an evaluation of our education programs and ensure that we have a ___ score on

a 5 point scale

Perform a chapter needs assessment on an annual basis

Products and services

Please write down what kind of products and services you are offering to your chapter

members? (Examples of MPI products and services: research papers, magazine, on-line

newsletter, web-site, CultureActive tool, skills assessment, job bank, educational sessions, local

secretariat etc.).

Operating Environment/Market Analyses

The Industry (Economy, Trends)

Describe the Meetings Industry and the current trends in the market.

Our chapter is particularly affected by:

The Local Industry

Describe the Meetings Industry of your local country/area and the current trends in the local

market in which you operate as an MPI chapter.

Our chapter is particularly affected by:

Market Analyses

Describe what your local market looks like. Who are your potential members (potential market

with an interest in MPI)? Who are interested and have the possibility to become members this

year(Available market)? What part of that market do you decide to pursue (target market)?

Competitor Analyses

Identify the major associations/groups operating in your market sector, then asses their

products and services, pricing policies, market share (size in your country vs available market)

and strategies. Also identify potential associations/groups for partnerships and identify why you

would like to work together.

Competitive Advantages

You understand your current situation, you have analyzed your market and competitors, you

should now have a clear understanding of where you have advantage over your competitors.

Please write down the competitive advantages of MPI in your country/area.

Business Plan Template Page 3