Business Plan Template Page 4

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Business Plan
In this area all Board members will work on the broad plan for the chapter that will guide the
activities throughout the year. Keeping all previous market information in mind, please develop
your measurable objectives to ensure that you will meet and/or exceed the chapter business
metrics. After that decide when the deadline is, if you need any money to accomplish the
objective and who the owner is for each objective (who will drive this and make sure that it gets
completed).
Metric 1 Net Member Growth
% Net Member Growth
Objective
Lead
Budget
Completion Date
% Completion
1.1
1.2
1.3
Metric 2 Membership Satisfaction
% Increase on annual member care survey (conducted by MPI HQ) results
% Completion
% Increase on chapter member needs assessment
Objective
Lead
Budget
Completion Date
% Completion
2.1
2.2
2.3
Metric 3 Engagement/Participation
% Increase in chapter program participation
% Increase in web traffic
% Increase in number of volunteers
% Etc.
Objective
Lead
Budget
Completion Date
% Completion
3.1
3.2
3.3
Metric 4 Chapter Financial Management
$
Chapter budget range +/- 5%
% Increase in revenue per member
Objective
Lead
Budget
Completion Date
% Completion
4.1
4.2
4.3

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