Business Plan Template Page 2
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8Table of Contents
EXECUTIVE SUMMARY .......................................................................................................................... 4
BUSINESS OPPORTUNITY (IN 1-2 PARAGRAPHS) ........................................................................... 5
PRODUCT/SERVICE DESCRIPTION ..................................................................................................... 5
INDUSTRY ANALYSIS .............................................................................................................................. 5
D
I
(SIC, NAICS) ................................................................................................... 5
EFINITION OF
NDUSTRY
S
($) ...................................................................................................................................................... 5
IZE
M
I
............................................................................................................................ 5
ATURITY OF
NDUSTRY
I
T
..................................................................................................................................... 5
NDUSTRY
RENDS
S
I
.......................................................................................................................... 5
TRUCTURE OF
NDUSTRY
MARKET ANALYSIS ................................................................................................................................. 6
M
S
M
O
............................................................................................... 6
ARKET
IZE AND
ARKET
PPORTUNITY
R
C
M
......................................................................................... 6
EGIONAL
HARACTERISTICS OF THE
ARKET
S
C
M
............................................................................................. 6
PECIAL
HARACTERISTICS OF THE
ARKET
A
P
M
................................................................................................. 6
DVERTISING AND
ROMOTION
ETHODS
S
............................................................................................................................................. 6
EASONALITY
S
D
E
F
........................................................................... 6
OCIAL AND
EMOGRAPHIC
NVIRONMENTAL
ACTORS
C
................................................................................................................................ 6
ONSUMER BEHAVIOR
COMPETITOR ANALYSIS ....................................................................................................................... 6
D
..................................................................................................................... 6
EFINITION OF COMPETITION
O
....................................................................................................... 6
VERVIEW OF STATE OF COMPETITION
D
C
................................................................................................................................ 6
IRECT
OMPETITION
I
............................................................................................................................. 6
NDIRECT COMPETITORS
C
................................................................................................................................. 6
OMPETITOR MATRIX
C
A
...................................................................................................................... 6
OMPETITIVE
DVANTAGES
MARKETING PLAN ................................................................................................................................... 7
D
T
................................................................................................................ 7
EFINITION OF
ARGET MARKET
P
/
................................................................................................................... 7
RICING OF PRODUCT
SERVICE
M
S
........................................................................................................................... 7
ARKETING
TRATEGIES
S
S
..................................................................................................................................... 7
ALES
TRATEGIES
D
............................................................................................................................................ 7
ISTRIBUTION
S
P
......................................................................................................................... 7
TRATEGIC
ARTNERSHIPS
OPERATIONS PLAN .................................................................................................................................. 7
L
/
................................................................................................................................... 7
OCATION
FACILITY
S
.................................................................................................................................................. 7
UPPLIERS
I
................................................................................................................................................ 7
NVENTORY
M
/
(
) ........................................................................................... 7
ANUFACTURING
OUTSOURCING
IF EITHER
B
......................................................................................................................... 7
ACK OFFICE OPERATIONS
D
............................................................................................................................................ 7
ISTRIBUTION
MANAGEMENT AND ORGANIZATION ............................................................................................... 8
F
/
........................................................................................................................ 8
ORM OF BUSINESS
ENTITY
M
/ O
......................................................................................................... 8
ANAGEMENT
WNER STRUCTURE
O
C
.................................................................................................... 8
RGANIZATIONAL
HART BY FUNCTION
L
A
/
............................................................................. 8
EGAL
SPECTS OF MANAGEMENT
OWNER STRUCTURE
S
....................................................................................................................................... 8
TAFFING MODEL
M
B
(
) ........................................................................................................ 8
ANAGEMENT
IOS
IN APPENDICES
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