Business Plan Template Page 5

Company Name Business Plan

BUSINESS OPPORTUNITY (IN 1-2 PARAGRAPHS)

Market Opportunity

Business Idea

Overview of Products and Services

Business Financing

PRODUCT/SERVICE DESCRIPTION

What is the product (description, features, etc)

What problem does it solve

Competitive advantages of the product

INDUSTRY ANALYSIS

Definition of Industry (SIC, NAICS)

Size ($)

Maturity of Industry

Industry Trends

Growth, decline, mergers, consolidations, fragmentation,

increased/decreased competition, regulations, etc.

Structure of Industry

Major players (manufacturers, distributors, partners, strategic

alliances, etc)

Level of competition

Fragmentation/consolidation

Conclusion: Relevance of all of these findings to the business: are these positive or

negative facts/trends for the business this plan is written for?

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Parent category: Business