Business Plan Template Page 7

Company Name Business Plan

MARKETING PLAN

Definition of Target market

What segment/portion of the total market defined in the market

section?

Pricing of product/service

What is the price?

What price strategy is used (value based pricing, cost-based pricing, in

par/above or below competition??)

Marketing Strategies

Marketing Goals

Marketing Action Plan and Timeline

o (advertising, promotions, public relations)

Marketing Budgets

Sales Strategies

Sales Goals

Sales Action Plan and Timeline

Distribution

Distribution Channels

Distribution Costs

Strategic Partnerships

OPERATIONS PLAN

Location/facility

Suppliers

Inventory

Manufacturing / outsourcing (if either)

Back office operations

admin, accounting, tech support, customer service

Distribution

0 votes

Parent category: Business