Share Your Content With A Social Media Strategy Template Page 3

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Plan the content you’ll share on each social network.
Twitter
Facebook
LinkedIn
Google+
Useful tips for
Entertaining content
Business, industry,
Technical, how-to
your audience’s
news, and thought
content
role, practice, job,
leadership
or position
Plan how you’ll share your content.
For every hour you write your content, spend 15 minutes sharing it.
Hours spent creating content
x
.25
=
Share what you already know will be successful.
Make sure your social media messages connect with at least one of these things:
This message supports a cause my audience can get behind.
This message helps my audience connect with others.
This message helps my audience feel involved in the industry.
This message entertains my audience.
Include awesome visuals in the content you share.
This message has a visual (image, graphic, or video).
This visual is actually well done (and not included just to have a visual).
This visual is sized appropriately for the social network.
This visual has minimal text and will be legible even on mobile devices.

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