Creative Brief printable pdf download

Creative Brief

CLIENT NAME: __________________________________________________________

CONTACT PHONE: ______________________________________________________

CONTACT NAME: _______________________________________________________

START DATE: ___________________________________________________________

DATE ASSIGNED: ________________________________________________________

List Advertising Objectives

: (i.e. more sales, product awareness, promote events or products)

Target Audience

: (i.e. women over 50, boys 8 to 12, pet owners etc.)

Customer Benefits

: (Why should the viewer care.)

Reasons to believe in your product or service

: (don’t use service, selection or price, be specific)

Tone

: (i.e. serious, funny, emotional)

Execution

: (i.e. :30 second spot, donut spot, taggable spot, 2 x :15 spots, infomercial etc.)

Timing

: (When does the spot start, how long does it run, will it need to be changed?)

Additional Notes

: (Is there a jingle, specific talent request, film look etc.)

Creative Brief