Marketing Plan Template Page 2
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1
2
3Marketing plan
Business goals
1)
What goals have you set
2)
for your business this year?
3)
Your offering
What product or service are
you selling to your
customers?
Your customers
Who are you selling your
product/service to?
Why do they need it?
Competition
Who are your competitors?
What is their offering?
What are their strengths
and weaknesses?
Unique Selling Point (USP)
What does your business
have that your competition
doesn’t?
What is your pitch to
prospective customers?
Positioning
How do you want your
customers to see your
business?
What is the one thing you
want them to say about
your product/service?
Pricing
What is the price of your
products/services?
How does this compare to
the competition?
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Parent category: Business