Marketing Project Manager - Sample Job Description
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4Job Title: Marketing Project Manager
Department: Marketing
Supervisor: Buckle Brand Communications Manager
Status: Exempt
Prepared By: Jamie Batenhorst
Prepared Date: 09/16/2016
Approved By: Callie Metz
Approved Date: 9/21/2016
Summary
The Project Manager will collaborate with Marketing Leadership in identifying and meeting the department goals and
objectives. They will act as Project Manager on approved and assigned projects that stem from the Men’s and Women’s
Merchandising teams as well as the Marketing Leadership team.
This teammate also serves as Social Media Coordinator, guiding project requests through the planning and creative process.
This includes collaborating with stakeholders and guiding project team members on the marketing strategy, through to
writing the brief and overseeing the production of the finished assets and/or deliverables. Must understand business goals,
be able to run multi-campaign and project programs, measure social media impacts against business objectives, and most
importantly, effectively communicate.
Essential Duties and Responsibilities
This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is
not intended to include all duties, responsibilities and qualifications.
Project Strategy and Business Case
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Collaborate with key stakeholders and project team members to establish and start the assigned project.
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Work with appropriate project team members to produce detailed plans at each subsequent phase while ensuring
project accountability.
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Produce the Project Initiation Document.
Design and Deliverables
Draft the project's deliverables using the business case and project strategy.
Work with project stakeholders to identify the deliverables.
Gather input and approvals from the project sponsor and other key stakeholders.
If changes to processes are required, flow charts or Lucid Charts will be used to create a detailed map of process
and flow.
Once all of the planning and designing is complete, the project team will develop and build the required
components to be delivered to the Project Manager, who will then distribute to the appropriate channels for
distribution.
Training and Business Readiness
Plan a project launch which includes:
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Initiate a communication plan.
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Provide education and/or training for users.
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Identify and act on what's required for the project to be effective from the launch date.
Support and Benefits Realization
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P a g e
Buckle is an equal opportunity employer dedicated to promoting a diverse workforce.
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Parent category: Business