Events Strategic Planning

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Events Strategic Planning
Name of event/ Description of event
(New Member Breakfast, Top Traders Luncheon,
Investment Seminar, Marketing/Social Media Seminar)
Date of event
Time of event
Location of event
Event coordinator/contact person
Target audience
Who is this event targeted at? E.g. nil trader
What will hold their interest?
What is the target (no.) of members to attend?
Budget
What is your budget for this event?
Will you be charging members to attend?
Message
What do you want to say to the target audience?
What do you want them to know/do?
Objectives
What do you want to achieve with this event.
What are the aims/objectives?
What are the intended outcomes?
Outcomes
How do we measure effectiveness?
What tools do we use to measure our success?
Checklist
Who will be involved in the event
Date/s of event determined
Location/venue for event booked
Target audience determined
Message determined
Objectives set
Criteria established
Is there a cost to the member?
Collateral/ invitations?
Marketing of event

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Parent category: Life
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