Market Analysis Worksheet Template Page 2

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SWOT SAMPLE
Physical
Cultural
Economic
Terrain & topography
Murray State College
MSC staff & students –
potential shoppers
Plant variety
Chickasaw Nation
Existing business structure
structure
Wildlife
Partnerships – committed
Johnston County Chamber of
community
Commerce
Geographic location –
Johnston Co Historical
INCA –
proximity to recreation
Society
HeadStart
Fishing
Sr. Citizen
Hunting
Historical Bldgs.
Housing, trans-
Hiking
portation, etc.
Lake Texoma
Historic importance of City
Blue River
to State
Community
Pennington Creek
Action League
City park –Pennington
“Small town” family
Johnston County Industrial
values and security
Authority – façade
improvements
Wildlife refuge
Library
Partnerships of CoC, City,
County, etc.
Chickasaw Nation Boys &
Current Festivals –
th
Girls Clubs
4
of July
Pro-active City & County
Current level of “tourism”
officials

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Parent category: Business