Business Plan Template Page 2
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18Table of Contents
Executive Summary ............................................................................................... 2
I.
Highlights
Objectives
Mission Statement
Keys to Success
Description of Business......................................................................................... 3
II.
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Suppliers
Service
Manufacturing
Management
Financial Management
Start-Up/Acquisition Summary
Marketing .............................................................................................................. 6
III.
Market Analysis
Market Segmentation
Competition
Pricing
Appendix ................................................................................................................ 9
IV.
Start-Up Expenses
Determining Start-Up Capital
Cash Flow
Income Projection Statement
Profit and Loss Statement
Balance Sheet
Sales Forecast
Milestones
Break-Even Analysis
Miscellaneous Documents
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Parent category: Business