Business Plan Template Page 7

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expenses. It should include the money you need to survive the first three to six months of operation
and indicate how you intend to control the finances of your company. Include the following
expenses: rent, utilities, insurance, payroll (including taxes), loan payments, office supplies, travel and
entertainment, legal and accounting, advertising and promotion, repairs and maintenance,
depreciation, and any other categories specific to your business.
You can also include information (or cross-reference other sections of this business plan if covered
elsewhere) about the type of accounting and inventory control system you are using, intend to use, or,
where applicable, what the franchiser expects you to use.
Start-Up/Acquisition Summary
Summarize key details concerning the starting or acquisition of your business. (If this is not applicable to
your business, delete.
As noted in the preceding section, include your table of start-up or acquisition costs in the Appendix.
Marketing
How well you market your business can play an important role in its success or failure. It is vital to know as
much about your potential customers as possible—who they are, what they want (and don’t want), and
expectations they may have.
Market Analysis
What is your target market? (Who is most likely to buy your products or use your services?) What are the
demographics? What is the size of your potential customer base?
Where are they? How are you going to let them know who and where you are and what you have to
offer?
If you believe that you have something new, innovative or that isn’t generally available: How do you
know that there is a market for it—that people are willing to pay for what you have to offer?
Consider the market you are trying to reach: Is it growing, shrinking or static?
What percentage of the market do you think you will be able to reach? How will you be able to grow
your market share?
Note: You might include a chart, such as the one that follows, to demonstrate key points about your
market potential at-a-glance.
[BUSINESS PLAN TITLE] - [SELECT DATE]
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Parent category: Business