Blog Content Strategy Checklist printable pdf download

Blog Content Strategy Checklist

BLOG CONTENT STRATEGY CHECKLIST

Use this checklist to help you prepare for exceptional blog content and results.

Task

Person(s)

Completed

Responsible

1. Establish blog objectives with decision makers

2. Identify core messaging priorities to support

objectives

3. Audit potential content sources

4. Create editorial guidelines (voice, tone, length,

reading level)

5. Develop editorial calendar (content categories,

frequency, topic ideas)

6. Ensure you have the people resources to support

this calendar

7. Determine which blog platform to use and who will

create and maintain it

8. Establish editorial process to meet deadlines,

establish consistency and quality, align with goals

9. Provide blog post template with formulas to

accelerate writing process

10. Create samples for best practices

11. Great a governance model for content selection,

writing, editing, review, posting, and archival

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Blog Content Strategy Checklist