Catering Business Plan Sample

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Catering Business Plan Sample
Your Business
Main Street, Home, ME
Tel 603-
Proposed Owner & Operator:
March 11, 2009
Executive Summary:
What kind of business? What is the specialty that will help it succeed?
Where is it located?
Describe the key competition, by name. Now tell us why customers will choose you
Describe your qualifications so we know why you may be successful
Opportunity:
What is your potential annual revenue? How many customers would that require?
How long will it take to get that big? Why should we believe you can accomplish this?
Management and Operations:
Describe your business operation. What are the major things that must happen every day
for it to operate? What employees will be needed, and what are their duties. How will
you collect money, invoice and keep up your financial records? What kind of margins
can be expected? What is your break even level. What credentials or qualifications to
you bring to the business which make us believe you can operate it?
Business Location:
Address and relevant info ---------------------
Marketing and Promotion
How will you win your customers? How will they find out about you? Why will
they choose you rather than another firm? What key attributes in your business will
make it different and attractive.
Can you describe an advertising plan? Do you have an Internet strategy developed?
How will you sell your product to customers? (eg. In a store, by Internet, in a direct
sales manner)
How much money will you be spending per month on promotion?
In this section you are trying to prove to the reader that you know how to market your
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