Marketing Plan Outline Template
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1This is the outline of a marketing plan as
recommended by Barloworld Siyakhula
Marketing Plan - Outline
A. Market Analysis
1. Product & Market Descriptions
2. Market segments
3. Market Trends
4. Competitor Analysis
5. Market Gaps
B. Target Market
C. Positioning Statement
D. Offering to customers
E. Marketing Strategy
1. Price Strategy
2. Distribution
3. Sales Strategy
4. Service Strategy
5. Promotion Strategy
F. Action Plan
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