Marketing Plan Outline Template
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4Marketing Plan Outline
I. Executive Summary
A high-level summary of the marketing plan.
II. The Challenge
Brief description of product to be marketed and associated goals, such as sales figures and strategic
goals.
III. Situation Analysis
Company Analysis
Goals
Focus
Culture
Strengths
Weaknesses
Market share
Customer Analysis
Number
Type
Value drivers
Decision process
Concentration of customer base for particular products
Competitor Analysis
Market position
Strengths
Weaknesses
Market shares
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Marketing Plan Outline. Source: .
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