Sample Website Project Outline Template
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2UCCS Institutional Website Project
Project Outline
UCCS University Advancement
The following list is a broad summary of development phases and associated tasks for
the UCCS Institutional Website project. The order is general, and many tasks run
concurrently.
1. Discovery Phase
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Key stakeholder goals
•
Campus input (interviews, surveys, feedback)
•
Secondary research (industry white papers, best practices)
•
Peer and competitive review
•
Existing content and design analysis (including content inventory and audit,
server logs, analytics)
•
Gather baseline data (current usage data, existing success metrics)
2. Strategy Phase
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Project charter (define project scope, goals, business case, requirements)
•
Define and prioritize key audiences
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Task analysis for interactivity (user experience development, personas)
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Determine content requirements
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Information architecture (site map, wireframes)
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Content gap analysis
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Brainstorm content delivery types & component needs (page types, information
types, component types)
3. Design & Development Phase
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Content development (set standards, create/obtain text and graphic content,
assign new content, supervise creation, editorial quality control)
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Visual design and front end prototyping (moodboards, design explorations, style
tiles, working styles, design comps, page mockups, design production)
•
Set up content-ready site (early programming and site engineering – wireframes
to templates, code, graphic identity)
•
Migrate content (add text and images to content-ready site – page production,
content assembly)
•
Programming and integration (custom functionality, CMS integration, move to
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