Your Business Planner Template Page 8
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25Number of customers
Describe any trends that affect your industry (e.g. seasonal, government regulations)
Has the industry been growing, declining or steady in recent years?
What factors (global or local) have determined the above?
What is the long-term outlook for your industry?
How will this affect your business?
Market
Describe your target market
Estimate the size of this market (gross sales and units or services sold)
What is your share of that market?
Describe the type of people that are likely to purchase your product or service
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Parent category: Business