Your Business Planner Template Page 9
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25Products and Services
What makes your product or service unique (i.e. your competitive advantage)?
What benefits will your customers gain by purchasing your product or service?
Describe the price structures (mark-ups, commissions, etc.) that are typically used in your industry.
Describe the distribution methods (wholesalers, agents, etc.) that are typically used in your industry.
Provide a brief description of your skills, knowledge or experience in this industry.
Competition
Who are your direct competitors?
What are their strengths and weaknesses? Compare their service or product to yours.
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Parent category: Business