Storyboard Template (Grid)
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1Story Grid
Video Type
Summary
Characteristics
Purpose
Application
Distribution
Step by step style
TRT
On camera
Live presenters (typically
* Scenario-based
* Inspiration
* Content that focuses on lifestyle
* Standalone
Optional.
2-5 minutes
Awareness
writers/editors) provide a
* May contain
* Awareness
tasks, inspirational topics, and ways
* Embedded in
Breezy, casual, and
narrative framework to
conceptual elements
to "do more" with your PC.
pre-sales content
generalized, if present at all.
explain a scenario and provide
* Personal and
* Presales content making personal
Not intended to feel
generalized instruction. Live
inspirational
connection, demonstrate scenario
instructional, but instead to
video interspersed with
* Encourages follow-up
suggest simplicity.
screencast.
On camera
Live presenters (typically
* Scenario-based
* Inspiration
* Content that focuses on lifestyle
* Standalone
Abbreviated, using
2-5 minutes
How-to
writers/editors) provide a
* May contain
* Training
tasks, inspirational topics, and ways
* Embedded in
conversational language.
narrative framework to
conceptual elements
to "do more" with your PC.
tutorial
explain a scenario and provide
* Personal and
* How-to topics that benefit from
* Embedded in
step-by-step instruction. Live
inspirational
human interaction and conceptual
pre-sales content
video interspersed with
explanations
screencast.
* Presales content making personal
connection, demonstrate scenario
Screen Capture
Very short screencast with
* Tightly focused
* Marketing
* Presales
* Embedded in
Optional.
:30 - 1:30 minutes
Awareness
narration to illustrate basic
* Encourages follow-up
* Awareness
* Overview content
pre-sales content
Breezy, casual, and
characteristics of a feature or
* Focus on fast -- "blitz”
* Embedded in
generalized if present. Not
task.
* Overview of
articles or
intended to feel
compelling information
columns
instructional.
Screen Capture
Short screencast with
* Demonstrates single
* Training
* Embedded within instructional
* Embedded in
Verbose and explicit, but still
1-2 minutes
How-to
narration provided by the
task
topics as video alternative to reading
instructional topic
conversational.
SME to demonstrate how to
* Practical and
procedure
perform a single procedure.
actionable
Graphics and
Conceptual art and simplified
* Conceptual
* Awareness
* Overview content that benefits
* Standalone
Optional.
2-4 minutes
Animation
UI is animated with narration
* Encourages follow-up
from conceptual explanations
* Embedded in
Abbreviated, using
to explain broad concepts,
tutorial
conversational language.
features, and capabilities. Not
intended to be step-by-step
instructional.
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Parent category: Life