Problem Interview Template

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Customer Discovery: Problem Interview sheet.
Instructions at
Lean Startup
Experience
Customer segment
Supposed Problem
Interviewee info:
Problem importance
name, location, age, occupation
▢ Does not have the problem
▢ Has the problem
▢ Is aware of having the problem
▢ Has been looking for a solution
▢ Has hacked a solution
▢ Have a budget for a better solution
Customer worldview:
Problem frequency
Please tell the last time you... / What did you do ?
Alternative solutions
How did you solve the problem before?
Other pains expressed:
How did they search for solutions ?
What’s the biggest problem with ...
Team debrief
Key take aways
Biggest surprise
the most important things you learned
something you did not expect
#1
#2
Bigger problem
something else they want solved
Early adopter?
Yes
No
Not sure
Yes = Is actively trying to solve the problem.
Prepared by Franck Debane @fdebane for
Lean Startup
Experience

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