Information Labels/title Card Templates

ADVERTISEMENT

Information Labels / Title Cards
Title Cards or Information Labels affixed to the wall near a piece of art can be an important
part of an art exhibition. Providing information enhances the viewer’s experience and it is
best to do so without distracting from the artwork. Title cards that are too large, overly or-
nate, unprofessional or sloppy will just distract from the artwork on display.
If it is a solo show, it is less necessary to include the artist’s name on every title card, assuming
that the name will be prominently displayed elsewhere. The preference is to include it.
If the work is for sale, the price should be included on the title card. Having a separate price
list can lead people to believe the work is not for sale, or that they can’t afford it. People gen-
erally won’t ask for a price list when viewing art, so it is better to put the price on the title
card.
Formatting all of the title cards in a show in the same way is important to provide continuity in
the delivery of information. The preferred format is demonstrated in this example:
C
ALIBRI
S
C
MALL
APS
A
N
RTIST
AME
A
N
: 16
RTIST
AME
PT
T
A
ITLE OF THE
RTWORK
T
A
: 16
I
ITLE OF THE
RTWORK
PT
TALIC
Y
Y
:
12
EAR
EAR
PT
M
:
EDIUM
M
EDIUM
(D
)
IMENSIONS
P
:
RICE
P
RICE
The dimensions are optional. The thinking is that the viewer is standing in front of the piece
so they know about how big it is.
Leave plenty of margin space around the text. Choose a size and font that is easy to read.
Stay away from decorative, gimmicky, or ornate fonts.
Use easy peel labels or sturdy card stock taped to the wall with easy to remove tape. Talk to
gallery staff prior to installation.

ADVERTISEMENT

00 votes

Related Articles

Related forms

Related Categories

Parent category: Life
Go