Mary Kay Total Conversion Chart (Page 2 of 2) in pdf

Mary Kay Total Conversion Chart

(Summarizing information from a variety of sources! Use these as a starting point!)

Finding the Right Shade/Formula

Finding the Right Undertone

Ask: Can you tan easily?

Ask these Questions

If the answer is yes, then recommend olive shades

1. Skin type (What benefits does your skin need?)

If the answer is "I burn, then tan" ‐ then recommend yellow shades

2. What benefits do you want from your foundation?

If the answer is "I only burn" ‐ then recommend pink shades

3. What is the most important thing you want your foundation to do?

4. What is your desired coverage?

This is a good guideline but it is only a starting point. For the most part your goal is to try to

5. What kind of finish do you want your foundation to have?

match the undertone of your customer's skin. However, sometimes women may have

Also Available:

redness, brown spots, ashy tones etc that you can use an opposite undertone to

Liquid Foundation Brush

$10

counteract. For example, yellow can balance redness, pink can camoflauge brown spots,

Mineral Powder Foundation Brush

$10

and some ashy tones can benefit from pink shades. Experiment!

Foundation Primer

$18

Benefits and Coverage

Transfer

Level of Coverage

SPF

Oil Absorbers

Anti‐Aging

Added Hydration

Buildable Coverage

Oil Free

Resistant

CC Cream ($20)

Mineral Powder ($20)

Matte ($22)

Medium Coverage ($18)

Luminous ($22)

Crème to Powder ($18)

Here is a summary of information on the company's "Flawless Finish Placemat":

Foundation

Skin Type

Other Benefits

Finish

Lightweight /

CC Cream Sunscreen Broad Spectrum SPF 15

All Skin Types

8 skin‐loving benefits including extra hydration for 10 hours

Natural

Timewise Luminous‐Wear Liquid Foundation

Normal to Dry

Luminous / Dewy

Age‐fighting, moisturizing, skin enhancing

Timewise Matte‐Wear Liquid Foundation

Combo to Oily

Age‐fighting, absorbs oil, controls shine

Matte

Mineral Powder Foundation

All Skin Types

Weightless, controls shine, hides wrinkles and imperfections

Natural/Matte

Crème ‐ to ‐ Powder Foundation

All Skin Types

Minimizes the apperance of pores, controles shine

Matte

Medium Coverage Foundation

Normal to Oily

Controls excess oil for at least 8 hours

Natural

*You can get a semi‐matte finish from combining the Luminous and Matte Liquid Foundations!

Mary Kay Total Conversion Chart Page 2

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