Chinese Takeout Box Template (Page 2 of 3) in pdf

In addition, the top part or lid of the

takeout box will be developed as a more

modern looking design towards custom-

ers. It will be designed as a rice hat to

once again present an atmosphere to

TAKEOUT BOX REDESIGN

customers of the Chinese culture. The rice

hat will be able to seal itself to the bottom

compartment of the package with the

use of strings. These strings will attach

BACKGROUND

within the rice hat lid towards the box,

to enable customers to carry it like a bag.

Tiki-Ming is one of Canada’s finest

It will also feature visuals such as a bowl of

Chinese cuisines in the quick-service indus-

rice and noodles, to look more appealing

try. The cuisine provides as much food as the

to the younger audience.

styrofoam take out box can hold to satisfy

customers, especially towards the teen audi-

The main visuals in use will be animals of the Chinese culture

ence. Seemingly, customers would agree that

as well. Many options of these visuals will be available such as dragons, tigers, and fish,

a styrofoam take out box isn’t the greatest

etc. This will provide diversity to customers every time they buy from the cuisine. More-

way to contain the amounts of food given.

over, the colour scheme will be based on previous colours used such as red, white, and

This is evident as their saucy foods are able

brown. In terms of file type, the design is required to be an AI file on illustrator.

to spill through gaps of the box. As a result, I

believe that Tiki-Ming’s current take out box

MARKETING OBJECTIVES

should be modified into a whole new box de-

sign. This take out box design will have fea-

In terms of marketing, the objective of the redesign is to increase its look in be-

tures that will be able to secure the food from

coming as modern as possible. Most restaurants today that offer take out will provide

spilling, in order to appeal more to customers.

boxes that appear appealing to its customers, such as the Mcdonald’s Happy Meal, or

a combo from KFC. The designs of those takeout boxes are significant because they

PURPOSE

present a modernized appearance in shape, colour, and form. Moreover this is what

Tiki-Ming’s redesign of the takeout box was going for, being the shape and colour of

Tiki-Ming’s styrofoam takeout box

the box. The use of colour in this package was very major as the previous design had

will be completely redesigned into a house-

no colour.The more modern and appealing that the design can be, can ultimately help

shaped package. It will further require mainly

advertise the product better.

cardboard materials to create the pack-

age. The main objective of the package is

TARGET AUDIENCE

to update in height in order to fulfill the main

purpose; which is to secure the food from

The audience that this redesign will mainly target are teens, specifically high

spilling. I am further desiring the package to

school or post-secondary students. This is because numerous students may have ac-

obtain a whole new appearance that will ap-

cess to the mall, and would occasionally have lunch their. The new modern look is also

peal more to customers. The new designs

intended for younger children, as they are usually attracted by visuals such as animals.

appearance will consist of visuals that relate

to Chinese culture. This will develop an atmo-

sphere that will make customers feel like they

are actually eating in a Chinese restaurant.

Chinese Takeout Box Template Page 2

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