Product Positioning Template

Vision Statement

Positioning Statement

Value Propositions

Key Messages

Proof Points

For your own product or service, you would:

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Provide a vision statement (plain language about what you hope to provide)

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Add a classic position statement. This might be of the form: {Product} is a {category name} that helps

customers to {do something important}. Unlike {competitors}, it has {features and benefits}.

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For each major value proposition, lay out the elements of your product/service that support your positioning

and some proof points: case studies, statistics, quotes from third party opinion leaders

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Parent category: Business