Stock Pitch Worksheet Page 4

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-Reuters Research on Demand—a great source of analyst research reports from regional brokerage
firms and a few large investment banks.
Investor Relations Web Sites:
Every publicly traded company maintains an investor relations site. Some are more detailed than
others, but this is an excellent resource for learning about a company’s business model and
management’s plans for future growth. But remember, this information will almost always be
positively biased—so you should look at the investor relations site of both your company and its
competitors.
Companies also post links to SEC filings on their investor relations pages. Quarterly 10-Q and
annual 10-K filings provide detailed financial statements, discussions of the company’s
performance, and an assessment of potential risk factors. These reports are extremely detailed and
serve as the best source of information about a company. You don’t have to read every page, but
make sure you skim them for important material.
FEP, Duke University
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Last updated 12/14/11

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