Form 13315 - Partner Outreach Activities Page 2
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Instructions for Completing Form 13315
All Partners who participate in the Internal Revenue Service (IRS) Stakeholder Partnerships,
Education and Communication (SPEC) outreach activities are asked to report their
accomplishments to their local territory office via email, telephone, fax or Form 13315
immediately following the activity.
SPEC Territory Managers, or their designee, should enter this data into STARS, in the month the
event occurred for timely transmission.
Line 1 — Enter activity beginning and ending date.
Line 2 — Enter the name of the Partner (e.g. organization, individual, newspaper, radio station, etc.)
responsible for initiating, arranging and/or delivering the event.
Line 3 — Enter the number of volunteers participating in the outreach activity. Record
volunteers only once per fiscal year. If volunteers participate in more than one outreach
activity, then please only report the volunteer once to SPEC and not each time they
participate in an event.
Line 4 — Select from the list of activities the type of outreach being conducted. Note: The
“All Other” should only be used when identified by headquarters to track
special initiatives.
Line 5 — Enter the number of taxpayers contacted through this outreach activity. Please distinguish
between Media and Non-media events. The number of taxpayer contacts is based on a
reasonable correlation between the tax law information provided in the outreach event and the
targeted audience. The targeted audience is the estimated number of listeners, subscribers,
seminar participants, or the television audience, etc., who will benefit from the message being
delivered (i.e. EITC information given to low income taxpayers). Targeted audience information
should be obtained before the outreach event, if possible.
Line 6 — Provide a brief description of the outreach activity (e.g. newspaper article, radio broadcast, flyer,
presentation, etc.) and the resources used to target theaudience. Outreach Market Segment %
is calculated by dividing market segment by the total population. Examples A: (1) 16,000 low
income taxpayers reside within a zip code which has 40,000 total W&I taxpayers.
16,000/40,000 = 40% low income market segment. Example B: A partner agrees to distribute
EITC information to 10,000 taxpayers within a single zip code. The SPEC relationship manager
uses SPEC research database to determine the low income market segment within the zip code
is 40%. The total count reported on Form 13315 would be 4,000 taxpayers reached. Note:
When multiple messages are delivered a separate Form 13315 must be completed for each
activity not to exceed 100% of the total audience.
Estimated total taxpayers reached 10,000
Multiply by Outreach Market Segment X 40%
Target Audience = 4,000
Line 7 — Enter Contact Name and Contact Phone Number. Enter the name of the person identified to
represent the partner.
Line 8 — Enter the transaction number from the STARS input screen. Note: This number will provide
easy access to 13315s that were previously entered in STARS.
Privacy Act Notice— The Privacy Act of 1974 requires that when we ask for information we tell you our legal right to ask for the
information, why we are asking for it, and how it will be used. We must also tell you what could happen if we do not receive it, and
whether your response is voluntary, required to obtain a benefit, or mandatory.
Our legal right to ask for information is 5 U.S.C. 301.
We are asking for this information to assist us in contacting you relative to your interest and/or participation in the IRS volunteer
income tax preparation and outreach programs. The information you provide may be furnished to others who coordinate activities
and staffing at volunteer return preparation sites or outreach activities The information may also be used to establish effective
controls, send correspondence and recognize volunteers.
13315
Cat. No. 34687B
Form
(Rev. 8-2008)
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