TELL THE STORY
NOW
WE
CAN
Team Leader
VIDEO/MULTIMEDIA
STORY IDEA/SLUG LINE
What kind of video/multimedia could be used to
_________________________
supplement the print piece or expand web coverage?
___________________________________
Soundslides
Podcasts/Audacity
Team members
Event clips
Scripted Story
Why should readers care? How will they benefit?
Interview Clips
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STORY TELLING DEVICES
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___________________________________
photo reporting illustration editing
These alternatives to traditional text are handy in print
or on the web. Just consider the way your readers will
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best understand all the information we will include in
_________________________
this package.
photo reporting illustration editing
___________________________________
Quote Collection
Map
Opinion Poll
Diagram
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Other questions to be answered/explored:
Fast-Fact Box
Step-By-Step Guide
photo reporting illustration editing
Bio Box
Timeline
Quiz
Fever or Line
___________________________________
_________________________
Glossary
Chart
Checklist
Bar Chart
photo reporting illustration editing
Q&A
Pie Chart
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SOCIAL CONNECTIONS
Story Plot (What is the narrative arc?):
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Social connections can be a great way to help
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Anything else unique to this story?
supplement what is in print, complement it, serve as
stand-alone coverage, or even be a means to promote
__________________________________
the staff’s work.
___________________________________
__________________________________
Facebook
Google+
Tumblr
Twitter
Storify
Pinterest
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Flickr
Blog
Instagram
Lead Art Options:
YouTube
Website
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__________________________________
STORY TELLING METHODS
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Use this space to identify content and presentation methods the team should pursue to bring our
community the complete story, in formats and media that meet readers wherever they are. Social
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media can be used not only to present stories but to promote multiple presentation methods.
Lead Story Headline & Deck Options:
_________________
_________________
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How this will enhance the story:
How this will enhance the story:
__________________________________
__________________________________
_________________
_________________
SEO Web Headline & Deck Options (need to be literal):
How this will enhance the story:
How this will enhance the story:
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SKETCH
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Use this space
__________________________________
to do a rough
sketch of the
page (rotate page
Secondary Coverage Options (if needed):
so it’s vertical, if
needed), spread
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or screen. Think
of this as allocat-
__________________________________
ing “real estate”
available, finding
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balance and con-
sidering how you
wish readers to
Secondary Art Options:
engage with the
coverage. Leave
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the details for on-
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screen work.