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Coca-Cola'S Newest Drink Is Just A Few Drops (1210l) - Middle School Reading Article Worksheet Page 2

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Coca-Cola’s Newest Drink is Just a Few Drops (1210L)

Notes on my thoughts,

As with Kraft's MiO drinks, Dasani Drops use artificial sweeteners and have zero

reactions and questions as I

calories. That could be a concern for consumers who don't like artificial sweeteners,

read:

which often have a strong aftertaste.

Now Coca-Cola is preparing to leverage its scale to stake a claim in the category.

Roddey says the plan is to make Dasani Drops available wherever its Dasani bottled

water is sold, including on supermarket shelves, in checkout aisles or in the refrigerated

sections in convenience stores.

"We're looking to make this as broad as we can," he said.

Dasani Drops, which will cost about $4, will start hitting shelves in early October. The

company is starting with four flavors, but is already planning to introduce additional

flavors next year. Each bottle has about 32 servings.

Without mentioning Kraft's MiO by name, Roddey said Coca-Cola saw the early

success other brands had and realized the category had huge potential.

Kraft has said that MiO sales through the first half of the year have more than doubled

to more than $100 million. The name means "mine" in Italian, suggesting users can

make drinks however they like.

For a beverage giant, however, the introduction of liquid flavor drops is more

complicated. Coca-Cola says the drops will boost consumption of water, whether it's tap

water or bottled. Ideally, of course, people would use the drops with its Dasani water,

which already saw sales volume rise 13 percent in the first half of the year, according to

industry tracker Beverage Digest.

Overall consumption of bottled water has also been growing, although at a much slower

pace than in the early 2000s, according to Beverage Digest, which reported last week

that Coca-Cola planned to introduce the drops.

The drops may hurt Coca-Cola's other units, however. The company also makes

enhanced waters, such as Vitaminwater Zero.

Choi, C. Associated Press. Coca-Cola’s newest drink is just a few drops. September 7, 2012.

Coca-Cola'S Newest Drink Is Just A Few Drops (1210l) - Middle School Reading Article Worksheet Page 2