Brand Audit Checklist Template
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1Brand Audit Checklist
External
Internal
Marketing
Personnel
Advertising creative (print/TV/radio/outdoor)
Expense claim forms
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Internal and external banners & signage
Payslips and group certificates
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Direct Mail
Induction program materials
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Case Studies
Recruitment agency briefs
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Exhibition stands
Internal communication tools
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Merchandise/gifts
Intranet
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Brand guidelines
Employee contracts and letters of offer
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Media (press releases/packs)
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Brochures
Stationery
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Annual report
Templates
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Prospectus
Report covers
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Posters
With compliments slips
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Newsletters
Letterhead and envelopes
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Directory entries (phone, fax, email)
Contract/redemption note
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Web banner adverts
Business cards
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Continuation page
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Memo
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Facilities/Signage
Fax cover
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Building lift and lobby
Templates/forms/personnel/IT
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Internet and telephone listings
Invoices
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Fax machine confirmation reports
Company fact sheets/overviews
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Physical address and PO Box details
Internal manuals and user guides
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Client reviews
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Internet, Applications, IT
Project updates
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Website
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Social Media (get a full list)
Legal
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Domain names
Company registration
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Email footers
Resolutions
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Screensavers
Company trademarks and registrations
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Mailing List provider (MailChimp, Aweber etc)
Contracts
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Parent category: Life