Rptm Internship Weekly Report Form (Example) (Page 2 of 3) in pdf

Analysis #2

Identification of Event:

On Tuesday, the Civic Center Staff returned from the long Memorial Day weekend to a building full of

damages. The damages stemmed from an apparent break-in that occurred late Saturday night. The break-in appeared

purely money motivated due to the specific areas targeted in the main office region. These areas are where most of the

cash is handled throughout the day; however, the theft proved unsuccessful because money is not left on the premises

after hours. The Box Office area sustained a large amount of damages to its cash registers and file cabinets. The

interesting part was that the vandals pried open each and every register and cabinet even though all of them were

unlocked. Obviously, we were not dealing with the brightest of thieves. Another area specifically targeted was the

office of the Director of Recreation and Parks. His office sustained extensive damage to his desk; however, his laptop

computer, which was lying on top of the desk, was not stolen. This once again made the break-in appear money

motivated.

When Tara, the Director of Marketing and Public Relations, became aware of the situation she immediately

contacted the Director of Recreation and Parks to ask if she could prepare a statement for the press. The Director’s

response was to keep the incident quiet. The fact that the Civic Center would not give a statement concerned Tara

because police reports are available to the public and local reporters access them daily to find news stories. This could

allow reporters to put their own spin on the story without the Civic Center’s input.

Relevant Components and Implications:

The major component of this event was the Civic Center did not immediately prepare a statement for the press

in which it would address public concerns. By not addressing this issue openly, the Civic Center could set itself up for

negative press or public opinion. Many consumers are quick to judge and they might believe that the Civic Center was

neglectful in its security measures. This might dissuade them from coning to future events because of safety concerns.

This could lead to a larger participation that the Civic Center is suppressing negative information to maintain a

profitable event schedule with disregard to customer’s safety.

Another component of this event was that Tara, the Director of Marketing and Public Relations, was not

permitted to perform the job she was hired to do so. Her job description is to handle all relations with the public and

press. Her job in this situation would be to keep the information on the vandalism under control. Since Tara was not

permitted to contact the press, she felt pressured when the press came to her. The implication is that the Director

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