New Program Proposal Master Of Sport And Entertainment Management printable pdf download

CAAL

Agenda Item 2.n.

4/22/2004

New Program Proposal

Master of Sport and Entertainment Management

University of South Carolina-Columbia

Summary

USC-Columbia requests approval to offer a program leading to the Master of

Sport and Entertainment Management degree (M.S.E.M.) in Sport and Entertainment

Management, to be implemented in Fall 2004.

The proposal was submitted for Commission review on February 17, 2004. The

proposal was reviewed without substantive comment and voted upon favorably by the

Advisory Committee on Academic Programs at its meeting on March 31, 2004. The

Board of Trustees is expected to approve the proposal on April 21, 2004

The purpose of the program is to prepare graduates who will be prepared to deal

with the managerial-level functions at the mid-level and leadership positions for event

management in sport and entertainment. The need for the program is based on demand as

assessed by the University of South Carolina indicating a growth of +24% in these kinds

of positions within South Carolina (and, even higher figures outside the state) for the

period 1999-2005. In addition, the proposal states that a survey by the University of the

graduating students in the undergraduate major of Sport and Entertainment showed that

53% are interested in pursuing a graduate degree in this field.

The curriculum consists of 36 credit hours. Students are required to complete one

of two tracks: either the nonthesis option (in which there are 15 credits of electives) or

the thesis option (in which there are nine credits of electives and six credits of thesis

preparation).

The curriculum has been designed to meet the needs of mid-level and leadership

roles for public assembly managers of sport and entertainment events, by providing them

with “the operational and managerial skills not emphasized by other graduate degrees.”

The proposed curriculum builds upon the undergraduate major at USC-Columbia in the

field. It will be unique as the only such graduate program in this field in South Carolina.

Eight new courses will be required for the proposed program.

In the United States and Canada, there are 83 public and private institutions of

higher education which offer graduate degrees in Sport and Entertainment Management.

However, all these other programs are found in and emphasize either physical education,

education, or recreation, in contrast to USC-Columbia’s which will emphasize event

New Program Proposal Master Of Sport And Entertainment Management