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1DANA LYNN
159 20 th Street, Brooklyn, NY 11232
e:
DETRICK
p:
(617) 312-7892
PROFESSIONAL EXPERIENCE
Chicago
2007 – Present
Multi-passionate entrepreneur
Brand Development & Marketing Consultant,
combining over 10 years of
Specializes in brand communications, marketing, and content development for clients
including Snyder Diamond (SD) and HEI Hotels and Resorts. Partners with designer to
communications and consulting
develop concepts for brand vision, naming, narrative, collateral, menus, signage, and
expertise with extensive writing,
internal training and presentations. Key projects include:
content development, project
coordination and brand building
• Facilitated the complete rebrand of Snyder Diamond, a 65-year old iconic Los
experience.
Angeles brand, encompassing new concepts for website, logo, signage, and all
marketing communications and events.
A self-starter with success
• Art directs and creates original copy for all SD advertising.
building brand properties from
• Maintains SD brand standards across social media and blog, events, vendor-based
the ground up, and reinvigorating
marketing projects, and cross promotions.
existing brands by creating
• Develops and implements branding strategy related to hotel restaurant concepts for
consistent aesthetic tone and
HEI, working with high-profile brands including the Westin Philadelphia, Marriot
standards.
Bellevue, The Equinox Resort & Spa, Le Meridien.
• Compiles concept-driven presentations for HEI’s internal marketing purposes,
A gifted talent spotter and
promoting restaurant concepts and catering services to hotel management.
storyteller with a passion for style,
• Conceptualizes restaurant branding and rebranding packages including names,
quality, and authenticity.
signage, menus, and promotional marketing pieces.
• Creates innovative menu formats to fit the theme of each restaurant.
EDUCATION
, Chicago
2010 – 2011
Founder, Director of Marketing, DETRICK’S LEGACY
Columbia College, Chicago, IL
Revitalized an 80-year old family footwear business, creating an innovative online and
Knox College, Chicago, IL
retail brand by assuming leadership over all marketing, relationship development, and
Outward Bound Graduate
new business responsibilities. Generated a 70% increase in sales within 7 months.
Led the creation and execution of a new brand extension and marketing plan.
•
PRESS
Leveraged the store’s unique history in the liquidation and sale of 4 decades of
•
vintage shoes, creating personalized and tailored customer shopping experiences.
Personal home featured in
Designed and created web content and established the brand’s first online store
•
Chicago Home + Garden
through eBay, recognized as a top rated Power seller within the first 4 months.
Magazine, 2009
Cultivated relationships with international buyers and created a loyal customer base.
•
Designed, photographed, and created content for the DL website.
Apartment Therapy Presents:
•
Served as the primarily liaison for media relations, building relationships with GQ, Gilt
Real Homes, Real People, &
•
Groupe, Time Out, and Urban Daddy.
100s of Real Design Solutions,
2008
Principal, ASPYRE MEDIA RELATIONS, INC
., Chicago
2003 – 2007
Built and operated a boutique public relations firm from the ground-up, specializing in
WRITING
broadcast and editorial publicity and promotion for businesses in the culinary, design,
and wellness areas.
eal Food Rehab
Blog Writer, R
• Consulted with clients to determine unique multi-platform brand positioning.
2009 –2011
• Developed marketing content for websites, press documents, and releases, and
Contributing Writer
coordinated involvement in special events including the Food & Wine Entertaining
Chicago Sun Times, Chicago
Showcase and the Chicago Food and Wine Festival.
Home + Garden Magazine
• Generated significant press coverage with major media outlets including the New
2009 – 2010
York Times, Food & Wine, Gourmet, O, The Oprah Magazine, Allure, Esquire, Town
& Country, Lucky, Wine Spectator, Cooking Light, Redbook, Metropolitan Home,
Contributor
Chicago Tribune, Chicago Sun-Times, Chicago Magazine, and Time Out.
Slow Food Guide to Chicago
• Served as a liaison to national magazine editors on all media trips to New York.
Chelsea Green Publishing, 2014
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