30-60-90 Day Plan For Salespeople

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30 60 90 day plan for salespeople
30 days - Research and Plan (start now as if you where hired)
Market research and industry analysis (Standard and Poor, Market Share Reporter, Industry Trade
Associations annual conference)
Interview customers, vendors and prospects. Feedback on positive and negatives.
Compile findings
Develop target goals
Develop market strategy
Identify promotional offers
Develop collateral material
Develop social media and other marketing support
Verify delivery capacity with suppliers/vendors
Establish relationships with vendors, competitors, industry watchers, prospects and customers
Goal: identify opportunity strategy and size of market
60 days - Implement and Test
Initiate marketing / sales campaigns (phone, appointments, direct mail, email, ads, video, etc).
Implement testing and metrics (direct response ads, pipeline, activity vs results)
Monitor response level, adjust offers, targets, mail pieces, etc. as appropriate.
Goal: Determine exactly what increases response rate
90 day - Revise and Systemize
Document system (how to run the campaigns)
Develop training programs (video, print, handouts, system training)
Hire, train and staff additional sales team
Goal: increase capacity and speed of marketing/sales system

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