Vetting Potential Interviewees Page 4
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4Distilled Content Guide - Audience Research
For B2B interviews
Job information
Company
What is your job role? Your title?
What industry does your company work
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in?
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Who is your direct supervisor? Do you
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supervise anyone?
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What’s the size of your company
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(revenue, employees)?
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What does a typical day look like?
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What skills are required to do your job?
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What are the goals of your role?
For B2C interviews
Interests
How do you spend your free time?
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What activities do you consider an
indulgence or treat?
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What activities do you consider routine or
mundane?
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What types of topics do you generally
read about?
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Parent category: Life